Change is Good… You Go First
"Nobody who ever gave his best regretted it."
— George Halas
Change is Good… You Go First
21 Ways to Inspire Change
Change is not easy. But it is simple. Things will always change. We don’t have a choice about that, but we do have a choice on how we react to change. The choice really boils down to this…either we manage change, or it will manage us.
As a leader, however, deciding to make changes is the easy part. Getting your people on board is much more difficult. Why is that? Quite simply, change is an emotional process. We are all creatures of habit who usually resist it, and welcome routine. Uncharted waters are scary!
In the long run, however, sameness is the fast track to mediocrity. And, mediocre companies won’t survive. Tuli Kupferburg said it best…“When patterns are broken, new worlds emerge.” And that is your challenge…to convince your team that the new world you are trying to create is better than the one you’re in. Is it easy? Of course not. It takes planning, commitment, patience and courage.
The truth, of course, is that change can be a wonderful gift. In fact, it is the key that unlocks the doors to growth and excitement in any organization. And, most importantly, without it…your competition will pass you by. A big part of success, as a leader, will be your ability to inspire your team to get out of their comfort zones; to assure them that even though they are on a new path, it’s the right path, for the right reasons.
Change is Good…You Go First is a book with great ideas to inspire change in your organisation. I’d like to share a chapter titled: “Change What Needs Changing, Not What’s Easy.” Enjoy!
Change What Needs Changing, Not What’s Easy
from Change is Good…You Go First
A few years ago, British Rail had a real fall-off in business. Looking for marketing answers, they went searching for a new ad agency—one that could deliver an ad campaign that would bring their customers back.
When the British Rail executives went to the offices of a prominent London ad agency to discuss their needs, they were met by a very rude receptionist, who insisted that they wait.
Finally, an unkempt person led them to a conference room—a dirty, scruffy room cluttered with plates of stale food. The executives were again, left to wait. A few agency people drifted in and out of the room, basically ignoring the executives who grew impatient by the minute. When the execs tried to ask what was going on, the agency people brushed them off and went about their work.
Eventually, the execs had enough. As they angrily started to get up, completely disgusted with the way they’d been treated, one of the agency people finally showed up.
“Gentlemen,” he said, “your treatment here at our Agency is not typical of how we treat our clients—in fact, we’ve gone out of our way to stage this meeting for you. We’ve behaved this way to point out to you what it’s like to be a customer of British Rail. Your real problem/issue at British Rail isn’t your advertising, it’s your people. We suggest you let us address your employee attitude problem before we attempt to change your advertising.”
The British Rail executives were shocked—but the agency got the account! The agency had the remarkable conviction to point out the problem/issue because it knew exactly what needed to change.
As Yogi Berra once said…
“Before we build a better mousetrap,
we need to find out if there are any mice out there.”
Today, I’m pleased to offer this comprehensive and powerful communication for your success; `Change is Good…You Go First: 21 Ways to Inspire Change`
How to Earn It and How to Keep It
Successful leaders know that credibility is key to running a high-performance team. When employees trust that you're taking them in the right direction and making smart decisions, they're much more likely to give you 110% every day.
But credibility doesn't automatically come with a management or supervisory title. It must be earned and it must be maintained.
That's why we created the publication `Create Your Own Success Story`. This publication gives you a road map for becoming a trusted and effective successful leader. It provides a baseline for your new managers and supervisors, and reinforces the principles of strong leadership for your veterans.
`Create Your Own Success Story` - ISBN: 978-1-84549-260-1
Have fun, learn heaps, and enjoy every step of your journey!
About the Author Colin Thompson
Colin is a former successful Managing Director of Transactional/Document Manufacturing Plants, Document Management/Workflow Solutions companies and other organisations, former Group Chairman of the Academy for Chief Executives, Non-Executive Director, Mentor - RFU Leadership Academy, Mentor - Coventry University, Mentor - The Chartered Institute of Personnel and Development, author/writer Business Advice Section for IPEX, Graphic Display World, NewsUSA, GraphicStart, many others globally, helping companies raise their `bottom-line` and `increase cash flow`. Plus, helping individuals to be successful in business and life in general. Author of several publications, research reports, guides, business and educational models on CD-ROM/Software/PDF and over 2000 articles and 35 books published on business and educational subjects worldwide. Plus, International Speaker/Visiting University Professor.
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Written and submitted by:
Dr Colin Thompson
Direct: + 44 (0) 121 247 4589
Mobile: 07831 588310
Office: + 44 (0) 121 244 1802
The Cavendish Academy
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Change is Good!